5 Ways to Leverage Your Existing Customers for Growth

Rising Bread

No matter how small your current user base is, these five simple tactics will help you acquire new customers by leveraging existing ones.

1. Video Testimonials

Creating video testimonials is a powerful way to convey customer satisfaction and convert prospects. You may have been avoiding video due to high production costs, but unlike your intro video an engaging testimonial can be as simple as a Skype screen capture. The lighting doesn’t matter as much as the sound; however, don’t forget to have the customer clearly state their name and company (if relevant). Upload the videos both to YouTube and your site, and consider using memorable quotes for written testimonials. Instead of constantly asking loyal customers for references, you can now simply direct an endless number of prospects to the videos at any time.

Continue reading

Where Good Ideas Come From: Insights by Steven Johnson

Ideas Take Time

An overnight success often takes years, and a Eureka moment is the result of lots work. In today’s society we expect things done yesterday, but you cannot force this kind of progress. Be patient and be willing to explore new avenues.

Continue reading

8 Secrets of Success: Insights by Richard St. John (Part 2)

Push

Don’t spend time with people who don’t believe in you, instead look for positive feedback and support.

The best way to expand your boundaries is by consciously stepping outside of your comfort zone. When working out, you can only build muscle if you force yourself to keep going past the pain. However, personal trainers often provide you with the proper motivation needed to reach your fitness goals. Similarly, seeking out mentors and guidance will increase the likelihood of achieving success.

Continue reading

8 Secrets of Success: Insights by Richard St. John (Part 1)

Richard St. John’s video shares 8 secrets of success in under 5 minutes, and I thought it might be helpful to expand on the secrets as well as highlight the mistakes associate with each one.

Passion

Don’t chase after the money, instead do what you love and the money will follow.

Successful people are passionate about their work, and would continue even if they were not paid a dime. In fact, many of them don’t even consider it work. People who are in for the money tend to give up as soon as they encounter hardship, and who can blame them? Passion can’t be faked. Luck or hard work may lead to a great opportunity, but it is not worth pursuing if your heart is not in it. When you do what you love you are bound to be successful, and even if you don’t earn millions – who cares? You are doing what you love!

Continue reading

There’s Nothing Wrong with Being a Follower

The video ‘First Follower: Leadership Lessons from Dancing Guy’ has been making the rounds, and basically shows that there’s nothing wrong with being a follower. Derek Sivers observes that the first follower is as crucial to the movement as leaders themselves. Derek provides viewers with great insight, and as an early adopter I’ve encountered the same situation in startups. I hope you always find that first follower for your ideas, as crazy as they may seem.


Enjoyed this post? Subscribe here!