Danielle Geva lived in three continents, and currently resides in Toronto, Canada. She studied art for 13 years before attending, and graduating from, Ryerson University’s Entrepreneurship program. Danielle offers marketing consulting services through Bay Street Intelligence, and her first book of illustrations Why to Wake Up is now available for sale.
When I was younger I took art lessons both in and out of school, and spent hours creating at home. After graduating from Westdale Secondary School in Hamilton, I decided to earn my B.Comm in order to learn skills that would help me succeed in any future career.
While studying Entrepreneurship and Marketing at Ryerson University, I volunteered with Enactus (previously SIFE), gaining valuable teamwork and leadership skills. I also had the opportunity to gain hands-on marketing experience as a Project Manager for the RUGreen Challenge and as a founding member of Ryerson’s Digital Media Zone. During my final year, I advised a $15M Canadian business as part of the Entrepreneurship capstone course and established the company’s first marketing department.
As my friends started turning their ideas to reality through code, I helped them grow their startups into sustainable businesses by acquiring customers and building loyal communities. This inspired me to launch my own blog and online store for custom designed apparel. I loved creating unique designs, but ultimately preferred to promote other people’s products. My marketing expertise then landed me a major contract as the Head of Marketing of a European business consulting firm. My responsibilities included, marketing strategy and planning, branding, community management, website copywriting, content marketing, and online ads. After a successful expansion into North America, we sold the business.
I cherish the relationships I developed with driven tech entrepreneurs and brilliant marketers during that time, and have been fortunate enough to then work alongside many of them as a freelancer.
As a Marketing Consultant, I’ve worked with companies across the world, including several Y Combinator, StartX, and DMZ startups. I’ve helped transform experiments into high growth startups, secure funding by exceeding ambitious targets, and generate international demand for new brands.