Snapchat is Already Driving Ecommerce Sales

Snapchat post

It used to be tricky proving the value of engaging customers online, let alone the fact that people were actually interested in talking about brands. Currently, there are useful tools which visualize brand chatter and prove that people are talking about ‘boring’ industries, such as banking and healthcare. Other advanced tools were also developed to aid in calculating ROI, in order to demonstrate that social media done right is good for the bottom line. However, support hasn’t been rolled out for recent social networks, namely Snapchat.

Snapchat itself has yet to offer built-in analytics or cater to brands. Since there are limited metrics available, only a small number of companies have chosen to experiment with the platform. Regardless, the absence from any social network isn’t stopping users from talking about your brand on that very platform.

Increased Word of Mouth

There is no doubt that social media buttons boost word of mouth and drive ecommerce sales. However, there are certain products that consumers would rather not share with their network. Consumers may opt to send a formal email or a text, but the time it takes likely deters many from spreading the word.

Snapchat’s design is optimal for sharing, as the app is quick to load and opens directly to the camera screen. Doodles and text can also be included for additional context. Product images can be sent to a decision maker, the user herself, or even be saved and accessed for later viewing.

Snapchat DKNY

Even though Snapchat can be as intimate as a text, especially with Android push notifications, the app has more of a casual feel. Since images disappear after viewing, the pressure is off and users are more inclined to share moments without thinking twice.

Ecommerce businesses benefit from increased word of mouth as one customer browsing their products can easily let others know about a new item or an upcoming sale. Even if the user isn’t sure their friends care about the deal, she knows they can stop viewing the image at any time. Further more, since the emphasis is on sharing rather than conversations, users don’t feel obligated to reply to every snap unless they are interested in more information.

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5 Ways to Leverage Your Existing Customers for Growth

Rising Bread

No matter how small your current user base is, these five simple tactics will help you acquire new customers by leveraging existing ones.

1. Video Testimonials

Creating video testimonials is a powerful way to convey customer satisfaction and convert prospects. You may have been avoiding video due to high production costs, but unlike your intro video an engaging testimonial can be as simple as a Skype screen capture. The lighting doesn’t matter as much as the sound; however, don’t forget to have the customer clearly state their name and company (if relevant). Upload the videos both to YouTube and your site, and consider using memorable quotes for written testimonials. Instead of constantly asking loyal customers for references, you can now simply direct an endless number of prospects to the videos at any time.

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Do The Hustle

My product is the BEST one out there.

I have a talented team, and some great contractors on board.

So why won’t you sign up already?

I’ve tried everything to get your attention, but you’re too busy to see that my startup is going to be the next big thing.

I spent $20 buying thousands of likes for my Facebook page, and so far only 15 people are talking about it.

Facebook Likes

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Should a community manager’s primary function be content creation?

Domestic Goddess

No, the community manager’s primary function is connecting users to each other and to the company itself.

The community manager is responsible for building, nurturing and growing the community. While content creation can be a part of the mix, it sometimes isn’t even part of the role.

Similar to parenthood, the more resources you have, the more specialized help can be obtained. In a small startup the community manager often takes care of outreach, customer support, content creation, email marketing, and event planning. However, larger teams may have one or more specialists assigned for each area, working along the community manager.

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Never Underestimate the Competition

Craigslist

How many times have you exchanged emails with your team linking to a horrendous looking website?

It’s easier to poke fun at a competitor and underestimate their ability based on appearances, than to actually do the research. While, it may boost morale in the short-term, you won’t be smiling when your customers suddenly switch over.

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