Entrepreneurship

You’ve had a bad day

| Danielle Geva

haters gonna hate

Once your company will be worth billions, one mean-spirited email won’t matter. In fact, it will most likely never even reach you.

The story is different when you’re a team of five. Every single email, good or bad, is forwarded to you. While feedback is always welcome, some people don’t realize that sending an email full of hate isn’t very helpful. These people might even be your biggest ‘fans’, but they fail to realize how badly their careless email hurts. Furthermore, they fail to realize how their follow up tweet will hurt your chances to close your upcoming funding round.

The best solution is to kill them with kindness, and hope they move on to their next rant.

Don’t worry about launching your MVP without an email sign-in if you’re targeting Facebook users. Don’t delay your weekly blog post because you haven’t found the perfect image. Don’t leave out a call-to-action until you’ve hired a copywriter.

These type of people are always going to find something to complain about, make a big deal out of it, and say that you’re the worse. Haters gonna hate. The next time someone has a bad day and takes it out on you, remember that the only reason you have a missing feature is because you actually had the courage to launch something in the first place.

 

Enjoyed this post? Subscribe here!

 

Before hiring a copywriter

Nasty Gal Blog
| Danielle Geva

Nasty Gal Blog

Before running A/B tests, before even hiring a copywriter, you should consider adding a link to your site everywhere possible. You’ll be amazed at the difference a link can make.

Don’t miss the opportunity to drive traffic to your site from the following places:

  1. Company blog
  2. Founders’ personal blogs
  3. Guest posts
  4. Company’s social media profiles
  5. Employees’ social media profiles
  6. YouTube & Vimeo video descriptions
  7. Transactional emails
  8. Newsletters
  9. Employees’ email signatures
  10. Press kits

Have I missed any? Please leave additional suggestions in the comments.

 

Enjoyed this post? Subscribe here!

 

Is that all?

| Danielle Geva

Similar to marketing strategies, there is pressure to continually innovate the channels in which you provide customer service. The first few to offer a novel solution get all the praise, and then you feel like you have to adhere to the new standard. How many of these support methods do you think customers expect from your company?

One Call Resolution

One Call Resolution

Hand Written Notes

Fab.com

Continue reading →

My worst interview moments

| Danielle Geva

Coffee

When entrepreneurs say they are unemployable, I can definitely relate. I’ve freelanced, started companies, and even worked part–time, but have never had a day job. Although I’ve had my fair share of job-hunting during the rough times, there have only been a handful of positions that I was actually interested in.

Every so often I see an opportunity in an awesome company, which brings back memories of past interviews. Which were mostly, for lack of a better word, hilarious.

Hopefully you find these as entertaining as I did.

Moment #1

Background: The interview took place in the questionable part of town.
Interviewer: “We dress classy here.” She goes on to give examples. “Well today I’m dressed like shit, I woke up late. But I usually look better”
Me: “Nonsense, you look gorgeous.”

Continue reading →

Social Media for Founders

| Danielle Geva

Keeping up with social media can be overwhelming, especially once you start using it as a business tool. Gone are the days of chatting to random strangers and friends all night, you now have a company to run and promote.

There are three main activities that you shouldn’t neglect, these include: responding to feedback, joining the conversation and growing your network. The frequency and time spent on each one of the above tasks depends on your goals for both your personal and company brand. Below are some guidelines, which will hopefully help you spend your time more effectively.

Continue reading →