Before running A/B tests, before even hiring a copywriter, you should consider adding a link to your site everywhere possible. You’ll be amazed at the difference a link can make.

Don’t miss the opportunity to drive traffic to your site from the following places:

1. Company blog
2. Founders’ personal blogs
3. Guest posts
4. Company’s social media profiles
5. Employees’ social media profiles
6. YouTube & Vimeo video descriptions
7. Transactional emails
8. Newsletters
9. Employees’ email signatures
10. Press kits

Have I missed any? Please leave additional suggestions in the comments.

 

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