After reading this crazy outsourcing story, and hearing more about the internet of things, you’d think I’d have more faith in machines.
While I agree that automation does help scale businesses, I can’t help but compare it to outsourcing plumbers. Similar to being unable to solve your plumbing issues by hiring someone remotely, you can’t replace your community manager with third party apps and hacks.
One of my favourite quotes is, “only a life lived for others is worth living” by Albert Einstein. In life there are agents and talent, neither is superior to the other. While agents are able to promote others with ease, they are often unable to effectively promote their own talents. Likewise, those with talent rarely thrive unless they find a separate entity or individual to act as their representative.
Keeping up with social media can be overwhelming, especially once you start using it as a business tool. Gone are the days of chatting to random strangers and friends all night, you now have a company to run and promote.
There are three main activities that you shouldn’t neglect, these include: responding to feedback, joining the conversation and growing your network. The frequency and time spent on each one of the above tasks depends on your goals for both your personal and company brand. Below are some guidelines, which will hopefully help you spend your time more effectively.
Yesterday I went to MTL New Tech Demo #44 to get a taste of what Montreal entrepreneurs are working on. Each demo lasted 5 minutes with an additional 5 minutes for Q & A, a great format for most founders who were better at answering questions than pitching their ideas.
As in most tech events, women were a minority but I was glad to see some ladies step up to ask questions and others as part of the presenting startup teams. Beth from Lanoba even took the initiative to follow attendees on Twitter before the event.
Danielle Geva 