Startups

Social Media Audit: Square’s LinkedIn Company Page

| Danielle Geva

Company Overview

The following social media audit is based on Square’s LinkedIn Company Page. Square has a great mission of simplifying commerce, and allowing everyone to accept credit cards anytime, anywhere.

You can learn more about Square here:
https://squareup.com/
https://www.linkedin.com/company/square–

Branding

While Square’s logo naturally looks better in a square, LinkedIn’s rectangular space offers a chance to input a logo as well as a company name and/or tagline. Square doesn’t take advantage of this, but they have created a unique header for their LinkedIn audience.

Social Media Audit: Square’s LinkedIn Company Page | @DanielleGeva

Another custom header image appears on Square’s career section. Seeing as LinkedIn is a professional network, often individuals that browse company pages are interested in that company’s culture and openings. The header invites candidates to click through to Square’s career listings on their website, but doesn’t neglect to list openings directly on LinkedIn. The careers section also has a beautiful, and relevant, video about working at square.

Social Media Audit: Square’s LinkedIn Company Page | @DanielleGeva

The number of people listed as Square employees further demonstrates the passion of the individuals in the video. Whether you have 5 or 5,000 employees, it is important to get them on board as representatives of your company. A stronger LinkedIn page is one where employees are proud to publicly list your company as their place of employment.

Social Media Audit: Square’s LinkedIn Company Page | @DanielleGeva

Rarely do companies take advantage of LinkedIn’s product section. Square does a wonderful job of displaying a full list of their products complete with images and succinct descriptions. Creating a custom header of your product in action might be a bit more difficult if you only provide services, but the text below will allow you to go into detail about your offering directly on LinkedIn to encourage visitors to visit your website for additional information and purchase.

Social Media Audit: Square’s LinkedIn Company Page | @DanielleGeva

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Social Media Audit: Stripe’s Company Blog

Stripe
| Danielle Geva

Company Overview

The following social media audit is based on Stripe’s company blog. Stripe offers an easy, and developer-friendly, way for companies of any size to accept web and mobile payments.

You can learn more about Stripe here:
https://stripe.com/
https://stripe.com/blog

Branding

Stripe has taken the time to create a clean blog design that complements their main site.* Individual elements, such as background colour and font style, shouldn’t be neglected as they can affect your visitors’ experience. Stripe achieves seamless branding by customizing their blog to convey the same professional and trustworthy image as their site.

Stripe

Incorporating the standard ‘stripe’ logo that appears on the main site, along with hand written ‘Blog’ text, is a nice touch for the title. Stripe also links each word to either the site or blog home page. Linking to your site from the blog’s header is a great way to drive traffic to your offering, as readers are more likely to convert.

Stripe

Stripe has neglected to add a bio on their blog, which may also serve as a way to increase conversion. A description of their services, or even a short tag line, can further educate visitors on Stripe’s offering and encourage them to visit the site for more information.

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Introducing Social Media Audits

| Danielle Geva

Dare to Create Store

New clients often ask me for a sample of my work if they weren’t obtained through referrals. While this is a completely fair request, up until recently I couldn’t comply.

The startups I work with often insist on an NDA, and the small businesses simply ask that I keep the documents confidential. Seeing as my reports involve strategic planning, or are based on analytics that aren’t publicly available, it’s understandable that the client prefers to keep the information private.

Approximately a year ago, I was able to dig into the data of three clients in order to get some quantitative results to present to future clients. I’m proud of the results as they showcase some of my achievements, however, the document doesn’t go into much detail in terms of planning.

When preparing a social media plan, I like to combine my knowledge of best practices as well as examine successful accounts in the client’s space. Learning from the mistakes of well-established brands, and identifying effective activities, can help clients better understand key concepts which will in turn lead to improved performance.

Pinpointing specific strengths and weaknesses of a social media account, or overall online presence, can be thought of as a social media audit. Over the past few weeks, I’ve taken the time to create several social media audits, which are available for sale will be available as posts over the next few months. These documents are based on brands I admire, and are full of actionable advice.

If you’re interested in learning how to boost your Pinterest account, or what is the one thing missing from Square’s beautiful LinkedIn page, please subscribe and keep an eye out for future posts or contact me at for a custom report.

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Entrepreneurship: What are three most important traits of an entrepreneur?

| Danielle Geva

Quora

The three most important traits of an entrepreneur are curiosity, persistence, and adaptability.

Curiosity

Entrepreneurs never tire from asking questions and learning about how things work. They are constantly seeking new experiences, processes, and products, while trying to figure out how to improve each one. Their curiosity inspires them to explore new avenues as they attempt to discover a better way of delivering value to the world.

See: Elon Musk

Persistence

Entrepreneurship is hard work. The failure rate is high, and entrepreneurs’ emotional connection to their ventures makes each loss highly painful. However, successful entrepreneurs don’t give up. They are ready to prove the naysayers wrong, and are determined to turn their idea into a reality. Entrepreneurs persist despite any hardships, as they are fuelled by their desire to make a difference.

See: James Altucher

Adaptability

Continuing to pursue goals at any cost shouldn’t come at the expense of adaptability. While successful entrepreneurs are committed to their vision, they are also willing to adapt their methods or product. As the market changes and new findings are made, entrepreneurs are constantly re-evaluating their efforts and willing to adjust their execution to better serve customers.

See: Yelp

Originally posted on Quora

 

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Do The Hustle

| Danielle Geva

My product is the BEST one out there.

I have a talented team, and some great contractors on board.

So why won’t you sign up already?

I’ve tried everything to get your attention, but you’re too busy to see that my startup is going to be the next big thing.

I spent $20 buying thousands of likes for my Facebook page, and so far only 15 people are talking about it.

Facebook Likes

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