Social Media

Before hiring a copywriter

Nasty Gal Blog
| Danielle Geva

Nasty Gal Blog

Before running A/B tests, before even hiring a copywriter, you should consider adding a link to your site everywhere possible. You’ll be amazed at the difference a link can make.

Don’t miss the opportunity to drive traffic to your site from the following places:

  1. Company blog
  2. Founders’ personal blogs
  3. Guest posts
  4. Company’s social media profiles
  5. Employees’ social media profiles
  6. YouTube & Vimeo video descriptions
  7. Transactional emails
  8. Newsletters
  9. Employees’ email signatures
  10. Press kits

Have I missed any? Please leave additional suggestions in the comments.

 

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Social Media Pinball Machine

Social Media Pinball-02
| Danielle Geva

Social Media Pinball-02

Once a company finally realizes the value of social, they tend to get a bit carried away and forget the whole purpose. You may get some more Facebook fans by DM’ing new Twitter followers to like your page, but you’ll most likely just annoy people. No one likes to be bounced around from place to place, especially before even seeing the value of being connected.

After you’ve spent some time building a relationship a prospect, is another like really all you’re looking for?

This is your opportunity to convert your online audience into customers by directing them to your site. Keep in mind that while a paying customer is the end goal, it’s not the finish line as loyal customers are more willing to connect with you elsewhere.

The only score that matters is your bottom line.

 

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Invite Your Friends

| Danielle Geva

Invite Your Friends

Word-of-mouth is undeniably the most powerful form of marketing. While you can’t force your users to tell their friends about your service, you can do your best to delight and make it easy for them to spread the word. If your customers love your brand, or just had an experience that exceeded their expectations, they will find a way to share it. However, more often than not, you have to build in the tools that gently nudge, and even incentivize, customers to share.

There are a couple of methods to encourage word-of-mouth, but it also comes down to the way they are executed. Slapping a couple of social media icons on a physical product isn’t going to cut it.

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When automation takes over your social media

| Danielle Geva

After reading this crazy outsourcing story, and hearing more about the internet of things, you’d think I’d have more faith in machines.

While I agree that automation does help scale businesses, I can’t help but compare it to outsourcing plumbers. Similar to being unable to solve your plumbing issues by hiring someone remotely, you can’t replace your community manager with third party apps and hacks.

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Agent vs. Talent

| Danielle Geva

One of my favourite quotes is, “only a life lived for others is worth living” by Albert Einstein. In life there are agents and talent, neither is superior to the other. While agents are able to promote others with ease, they are often unable to effectively promote their own talents. Likewise, those with talent rarely thrive unless they find a separate entity or individual to act as their representative.

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