Listening to podcasts has quickly become everyone’s favourite new pastime.
Podcasts don’t feel like the result of careful planning by a marketing team. Instead, listeners are the silent participants in a conversation they can’t wait to share with their friends. An emotional connection forms as the host’s voice reaches listeners with unedited discussions and personal stories.
While others compete for eyeballs and are quickly forgotten, you can leverage a podcast to grow an engaged community that will generate positive returns for your business. Here’s how best-in-class marketers are incorporating podcasts into their content mix to accelerate the growth of their community.
Reach podcast fans through existing audio platforms
When deciding on a podcast hosting solution, you should find one that makes it easy to distribute your episodes to podcast listeners. Audio platforms like iTunes, SoundCloud, TuneIn, and Stitcher help podcast fans easily discover and listen to your podcast. These people might have never heard of your company, and now you can reach them every day on their commute.
Plan your distribution strategy before you launch your podcast, as you would for any other piece of content. Understanding how to increase your discoverability on each of these platforms will maximize the reach of each episode. Start by searching for related podcasts to see which ones rank well and learn from best practices.
What keywords are they using in their title and description? How many ratings and reviews do they have? How do they structure their show notes? These are some of the areas you can optimize for better reach.
Life is a journey, but I’m impatient so I spend all lots of time reading career blogs trying to figure out what I should be doing next. Recently, I read that INTJs aren’t motivated by compensation which is why freelancing isn’t ideal. I gravitated to consulting because structure is boring to me, and clients in need of startup marketing always seem to find me. But in between clients it feels weird to spend any time thinking of how can I make money over actually helping as many companies grow.
Career advice starts by telling you to find the intersection between what you’re good at, what you like doing, and what people are willing to pay for. So I end up stuck wondering if I should hop on the learn to code train because I can’t seem to check off all three. The problem with this perspective is also that it’s all about the individual, especially talented ones and I already know I’m more of an agent type of person.
Then I look over at jobs, to see which companies actually need me and where can I make the most impact. There’s a huge demand for startup marketers, and even more applicants. Interviews aren’t my forte, and the process ends up being more about the resume and how many connections you have to the hiring manager.
I’m sure I’ll always spend time over-analyzing the meaning of life and my purpose, but I want to make sure that I keep moving forward. I want to spend the next 5 years working towards some crazy awesome idea and feel like I’ve achieved something great instead of being stuck in the same cycle. I’m starting to think the only way to do is this is by thinking like an entrepreneur.
Instead of obsessing over monetizing your skills, you uncover how to add value:
- What’s a problem that many people have?
- What’s the solution?
- How can I help those people solve their problem?
Once you have a solution, it becomes all about distribution. Which I love.
This how both mypodnotes.com and whistlenow.co were born. I’ll leave the details for another post, but I’m pretty excited to start working on these and learn from some new mistakes.
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When I first heard about Keith and The Girl (KATG) I wasn’t really open to the concept. I’m a very visual person and find it hard to pay attention to audio. But 4 years later, I find it hard to go through a week without a dose of this awesome podcast.
During my first year of University I decided to give the podcast a try, and was instantly hooked. I should mention that some of the content is intense, and KATG is definitely not for those who get easily offended. However, their candidness is very appealing. The podcast is vastly different than the familiar radio show format. Keith, an award winning comedian, and his partner Chemda, a world-renowned singer, speak honestly about almost everything and do not hide behind fake exteriors.