After reading this crazy outsourcing story, and hearing more about the internet of things, you’d think I’d have more faith in machines.
While I agree that automation does help scale businesses, I can’t help but compare it to outsourcing plumbers. Similar to being unable to solve your plumbing issues by hiring someone remotely, you can’t replace your community manager with third party apps and hacks.
One of my favourite quotes is, “only a life lived for others is worth living” by Albert Einstein. In life there are agents and talent, neither is superior to the other. While agents are able to promote others with ease, they are often unable to effectively promote their own talents. Likewise, those with talent rarely thrive unless they find a separate entity or individual to act as their representative.
I can’t think of any situation where including your social network follower count on your resume would improve your odds of obtaining the position or project.
Your follower count does not indicate your influence online nor does it reflect your true reach and ability. Followers might be paid for, fake, or follow backs. You could mention the figure during an interview, but only if you are able to also share the following:
The focus should be on how your future client/employer will benefit from your skills and experience.
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Much like any form of marketing there are aspects that can be measured and others that might require more guesswork. While the exact calculations may not be entirely accurate, avoid hiring any agency, consultant, or employee claiming that ROI measurement is impossible.
There are several KPIs that can be measured to evaluate the success of your campaign, and include engagement per post, reach, clicks and conversion. These can often be measured using free tools and depend on the goal of the campaign.
Sentiment and brand awareness may be pretty difficult to measure, but there are some paid tools out there that analyze online chatter and deliver a pretty good ballpark figure.
Lastly, it is important to note that social media is a long-term effort rather than a magical overnight solution. Therefore the success of each social media marketing initiative should be measured over time at specific time intervals.
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Keeping up with social media can be overwhelming, especially once you start using it as a business tool. Gone are the days of chatting to random strangers and friends all night, you now have a company to run and promote.
There are three main activities that you shouldn’t neglect, these include: responding to feedback, joining the conversation and growing your network. The frequency and time spent on each one of the above tasks depends on your goals for both your personal and company brand. Below are some guidelines, which will hopefully help you spend your time more effectively.
Danielle Geva 