Before hiring a copywriter

Nasty Gal Blog
| Danielle Geva

Nasty Gal Blog

Before running A/B tests, before even hiring a copywriter, you should consider adding a link to your site everywhere possible. You’ll be amazed at the difference a link can make.

Don’t miss the opportunity to drive traffic to your site from the following places:

  1. Company blog
  2. Founders’ personal blogs
  3. Guest posts
  4. Company’s social media profiles
  5. Employees’ social media profiles
  6. YouTube & Vimeo video descriptions
  7. Transactional emails
  8. Newsletters
  9. Employees’ email signatures
  10. Press kits

Have I missed any? Please leave additional suggestions in the comments.

 

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Social Media Pinball Machine

Social Media Pinball-02
| Danielle Geva

Social Media Pinball-02

Once a company finally realizes the value of social, they tend to get a bit carried away and forget the whole purpose. You may get some more Facebook fans by DM’ing new Twitter followers to like your page, but you’ll most likely just annoy people. No one likes to be bounced around from place to place, especially before even seeing the value of being connected.

After you’ve spent some time building a relationship a prospect, is another like really all you’re looking for?

This is your opportunity to convert your online audience into customers by directing them to your site. Keep in mind that while a paying customer is the end goal, it’s not the finish line as loyal customers are more willing to connect with you elsewhere.

The only score that matters is your bottom line.

 

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Is that all?

| Danielle Geva

Similar to marketing strategies, there is pressure to continually innovate the channels in which you provide customer service. The first few to offer a novel solution get all the praise, and then you feel like you have to adhere to the new standard. How many of these support methods do you think customers expect from your company?

One Call Resolution

One Call Resolution

Hand Written Notes

Fab.com

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My worst interview moments

| Danielle Geva

Coffee

When entrepreneurs say they are unemployable, I can definitely relate. I’ve freelanced, started companies, and even worked part–time, but have never had a day job. Although I’ve had my fair share of job-hunting during the rough times, there have only been a handful of positions that I was actually interested in.

Every so often I see an opportunity in an awesome company, which brings back memories of past interviews. Which were mostly, for lack of a better word, hilarious.

Hopefully you find these as entertaining as I did.

Moment #1

Background: The interview took place in the questionable part of town.
Interviewer: “We dress classy here.” She goes on to give examples. “Well today I’m dressed like shit, I woke up late. But I usually look better”
Me: “Nonsense, you look gorgeous.”

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Invite Your Friends

| Danielle Geva

Invite Your Friends

Word-of-mouth is undeniably the most powerful form of marketing. While you can’t force your users to tell their friends about your service, you can do your best to delight and make it easy for them to spread the word. If your customers love your brand, or just had an experience that exceeded their expectations, they will find a way to share it. However, more often than not, you have to build in the tools that gently nudge, and even incentivize, customers to share.

There are a couple of methods to encourage word-of-mouth, but it also comes down to the way they are executed. Slapping a couple of social media icons on a physical product isn’t going to cut it.

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