Author: Danielle Geva

Entrepreneurship: What are three most important traits of an entrepreneur?

| Danielle Geva

Quora

The three most important traits of an entrepreneur are curiosity, persistence, and adaptability.

Curiosity

Entrepreneurs never tire from asking questions and learning about how things work. They are constantly seeking new experiences, processes, and products, while trying to figure out how to improve each one. Their curiosity inspires them to explore new avenues as they attempt to discover a better way of delivering value to the world.

See: Elon Musk

Persistence

Entrepreneurship is hard work. The failure rate is high, and entrepreneurs’ emotional connection to their ventures makes each loss highly painful. However, successful entrepreneurs don’t give up. They are ready to prove the naysayers wrong, and are determined to turn their idea into a reality. Entrepreneurs persist despite any hardships, as they are fuelled by their desire to make a difference.

See: James Altucher

Adaptability

Continuing to pursue goals at any cost shouldn’t come at the expense of adaptability. While successful entrepreneurs are committed to their vision, they are also willing to adapt their methods or product. As the market changes and new findings are made, entrepreneurs are constantly re-evaluating their efforts and willing to adjust their execution to better serve customers.

See: Yelp

Originally posted on Quora

 

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5 Ways to Leverage Your Existing Customers for Growth

| Danielle Geva

Rising Bread

No matter how small your current user base is, these five simple tactics will help you acquire new customers by leveraging existing ones.

1. Video Testimonials

Creating video testimonials is a powerful way to convey customer satisfaction and convert prospects. You may have been avoiding video due to high production costs, but unlike your intro video an engaging testimonial can be as simple as a Skype screen capture. The lighting doesn’t matter as much as the sound; however, don’t forget to have the customer clearly state their name and company (if relevant). Upload the videos both to YouTube and your site, and consider using memorable quotes for written testimonials. Instead of constantly asking loyal customers for references, you can now simply direct an endless number of prospects to the videos at any time.

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You’re never the smartest person in the room

| Danielle Geva

Now you see me

Some people take the saying, “never be the smartest person in the room” a bit too seriously. These people will sneer when they learn you don’t have your masters, and push you out of their way when the speaker gets off the stage.

The problem with trying to surround yourself with only the best versions of who you want to be, is that:

A) You can’t always tell who is ‘worth’ your time
B) They might not have time for you
C) You might not know who you want to be

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Do The Hustle

| Danielle Geva

My product is the BEST one out there.

I have a talented team, and some great contractors on board.

So why won’t you sign up already?

I’ve tried everything to get your attention, but you’re too busy to see that my startup is going to be the next big thing.

I spent $20 buying thousands of likes for my Facebook page, and so far only 15 people are talking about it.

Facebook Likes

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Should a community manager’s primary function be content creation?

| Danielle Geva

Domestic Goddess

No, the community manager’s primary function is connecting users to each other and to the company itself.

The community manager is responsible for building, nurturing and growing the community. While content creation can be a part of the mix, it sometimes isn’t even part of the role.

Similar to parenthood, the more resources you have, the more specialized help can be obtained. In a small startup the community manager often takes care of outreach, customer support, content creation, email marketing, and event planning. However, larger teams may have one or more specialists assigned for each area, working along the community manager.

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