After months of searching for the best hojicha Kyoto has to offer, I’ve finally found hojicha worth sharing and have officially launched Hōjicha Co. Japan Today kindly featured the exciting news, including more about the origin of Hōjicha Co. and our future plans. If you’d like to celebrate the launch and taste my new favourite tea, use code: DANIELLE10 to get 10% off any of our products (yes, even the Hojicha Launch Pack).
If you have no idea what hojicha is, you’re not alone. Although it was invented nearly 100 years ago in Kyoto, hojicha is only now beginning to gain popularity outside of Japan. Hojicha is a roasted green tea that has zero bitterness and is reddish-brown in colour. I only discovered the naturally sweet tea last March in Osaka.
During that trip to Osaka, I also visited Kyoto for the first time. After wanting to experience the modern urban vibes of Tokyo on an earlier trip to Japan, I was now ready to slow down and explore nature. Kyoto was always described to me as a peaceful hiking destination. That is why I was utterly shocked when I arrived at a bustling shopping district.
As I tried to navigate through the crowded streets, I double-checked that Maruyama Park was in fact nearby. The cherry blossom season started early this year, and I didn’t want to miss out on the blooms near Yasaka Shrine. When I arrived at the park, I walked towards the cherry blossom viewing spot Google Maps had suggested. However, I was once again caught off guard as the spot turned out to be a festival area full of food stands. I continued to venture deeper into the park, determined to find a quiet spot.
A few moments later, I was surrounded by nature. On my stroll I came across ancient shrines, beautiful buddhist temples, serene ponds, and colourful cherry blossoms. It dawned on me that there was much to see in Kyoto, and it was best experienced first hand with an open mind. A realization I hope to remember throughout all of my travels.