Social Media

Social Media for Founders

| Danielle Geva

Keeping up with social media can be overwhelming, especially once you start using it as a business tool. Gone are the days of chatting to random strangers and friends all night, you now have a company to run and promote.

There are three main activities that you shouldn’t neglect, these include: responding to feedback, joining the conversation and growing your network. The frequency and time spent on each one of the above tasks depends on your goals for both your personal and company brand. Below are some guidelines, which will hopefully help you spend your time more effectively.

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You learn to improvise

| Danielle Geva

Many moons ago, my friend turned to me and asked, “but what do you do when you are bored?” She was referring to the fact that I rarely called her or any of the other girls to chat. I don’t remember ever being bored as a kid, and the thought of picking up the phone for some small talk had never even entered my mind.

As a teen, my room was full of books, art work, and many little creations. I could spend hours upon hours alone cutting up old clothes, painting furniture and redecorating. Later on, most of my creations were online. Rather than learning how to code, I played around with illustrator, wrote pages and pages of (mostly private) blog type entries and figured out this social media thing.

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Social Networking Lessons of 2011

| Danielle Geva

#1 Lesson: The best way to reach new customers is through existing customers.

  • WOM is cheaper than advertising
  • Customer retention is cheaper than acquisition or win-back
  • Loyal customers are more likely to engage

Action: Connect with current customers instead of focusing your social media efforts on new business.

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SPAM or Worse Job Offer Ever?

| Danielle Geva

On Facebook, from someone I have not talked to in several years.

Hey Danielle, how’s it going? I’m messaging you because I am expanding my business in the area and I am looking for a few sharp people to work with me. There’s a chance to earn an extra $1,000 to $2,000/month part-time working about 10 hrs a week. It’s a great opportunity for the right person.

Please let me know if you keep your options open for making extra money or know someone who is looking to make some extra money. What is the best way to get a hold of you or your friend so I can explain things in more detail?

No spelling errors, no shortened links, but very unsolicited and vague. Naturally, I am going to respond with my contact info right away. What? In this economy…

 

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