The make or break question. Interviewers often end interviews with this seemingly simple question in order to weed out those just looking for a paycheque. However, less than qualified candidates can fake interest with a shallow answer.
It seems as if some candidates prepare for interviews by only spending a couple of minutes on online research. They then mention a unique aspect of the company during the interview, which may fool some inexperienced interviewers. While information can be harder to find when applying to smaller businesses, I used to wonder why recently launched startups even asked interviewees “why do you want to work for our company?”.