5 Ways to Leverage Your Existing Customers for Growth

Rising Bread

No matter how small your current user base is, these five simple tactics will help you acquire new customers by leveraging existing ones.

1. Video Testimonials

Creating video testimonials is a powerful way to convey customer satisfaction and convert prospects. You may have been avoiding video due to high production costs, but unlike your intro video an engaging testimonial can be as simple as a Skype screen capture. The lighting doesn’t matter as much as the sound; however, don’t forget to have the customer clearly state their name and company (if relevant). Upload the videos both to YouTube and your site, and consider using memorable quotes for written testimonials. Instead of constantly asking loyal customers for references, you can now simply direct an endless number of prospects to the videos at any time.

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You’re never the smartest person in the room

Now you see me

Some people take the saying, “never be the smartest person in the room” a bit too seriously. These people will sneer when they learn you don’t have your masters, and push you out of their way when the speaker gets off the stage.

The problem with trying to surround yourself with only the best versions of who you want to be, is that:

A) You can’t always tell who is ‘worth’ your time
B) They might not have time for you
C) You might not know who you want to be

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You learn to improvise

Many moons ago, my friend turned to me and asked, “but what do you do when you are bored?” She was referring to the fact that I rarely called her or any of the other girls to chat. I don’t remember ever being bored as a kid, and the thought of picking up the phone for some small talk had never even entered my mind.

As a teen, my room was full of books, art work, and many little creations. I could spend hours upon hours alone cutting up old clothes, painting furniture and redecorating. Later on, most of my creations were online. Rather than learning how to code, I played around with illustrator, wrote pages and pages of (mostly private) blog type entries and figured out this social media thing.

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