Should a community manager’s primary function be content creation?

Domestic Goddess

No, the community manager’s primary function is connecting users to each other and to the company itself.

The community manager is responsible for building, nurturing and growing the community. While content creation can be a part of the mix, it sometimes isn’t even part of the role.

Similar to parenthood, the more resources you have, the more specialized help can be obtained. In a small startup the community manager often takes care of outreach, customer support, content creation, email marketing, and event planning. However, larger teams may have one or more specialists assigned for each area, working along the community manager.

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