Entrepreneurship: What are three most important traits of an entrepreneur?

Quora

The three most important traits of an entrepreneur are curiosity, persistence, and adaptability.

Curiosity

Entrepreneurs never tire from asking questions and learning about how things work. They are constantly seeking new experiences, processes, and products, while trying to figure out how to improve each one. Their curiosity inspires them to explore new avenues as they attempt to discover a better way of delivering value to the world.

See: Elon Musk

Persistence

Entrepreneurship is hard work. The failure rate is high, and entrepreneurs’ emotional connection to their ventures makes each loss highly painful. However, successful entrepreneurs don’t give up. They are ready to prove the naysayers wrong, and are determined to turn their idea into a reality. Entrepreneurs persist despite any hardships, as they are fuelled by their desire to make a difference.

See: James Altucher

Adaptability

Continuing to pursue goals at any cost shouldn’t come at the expense of adaptability. While successful entrepreneurs are committed to their vision, they are also willing to adapt their methods or product. As the market changes and new findings are made, entrepreneurs are constantly re-evaluating their efforts and willing to adjust their execution to better serve customers.

See: Yelp

Originally posted on Quora

 

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Resumes and CVs: When, if ever, is it appropriate to put your social network follower counts on a resume?

I can’t think of any situation where including your social network follower count on your resume would improve your odds of obtaining the position or project.

Your follower count does not indicate your influence online nor does it reflect your true reach and ability. Followers might be paid for, fake, or follow backs. You could mention the figure during an interview, but only if you are able to also share the following:

  • Engagement per post – how many clicks, RTs/res-hares, @replies/comments, and favourites/likes do you receive on average per post
  • The tools you have used to grow and track you social network activity
  • How have you successfully used your own account to support a client/employer (include measurable results such as number of clicks and sign ups or sales)
  • How have you helped a client/employer achieve the same large following (include measurable results such as growth over time and engagement per post)

The focus should be on how your future client/employer will benefit from your skills and experience.

Originally posted on Quora

 

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Is social media ROI calculation even possible?

Much like any form of marketing there are aspects that can be measured and others that might require more guesswork. While the exact calculations may not be entirely accurate, avoid hiring any agency, consultant, or employee claiming that ROI measurement is impossible.

There are several KPIs that can be measured to evaluate the success of your campaign, and include engagement per post, reach, clicks and conversion. These can often be measured using free tools and depend on the goal of the campaign.

Sentiment and brand awareness may be pretty difficult to measure, but there are some paid tools out there that analyze online chatter and deliver a pretty good ballpark figure.

Lastly, it is important to note that social media is a long-term effort rather than a magical overnight solution. Therefore the success of each social media marketing initiative should be measured over time at specific time intervals.

Originally posted on Quora

 

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