How to Create and Grow Your Tribe

| Danielle Geva

I recently listened to a Mixergy interview with Seth Godin about communities and tribes. Below are of a few great concepts that stood out.

Building a community involves creating a place where people can connect with one another. However, the community must also have a purpose, and you must communicate that core mission to your tribe. The tribe is simply a tactic to drive change. Our mission is to provide you with professional feedback, and the greater purpose is to ensure innovative ideas are executed successfully.

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Is it Too Late for a Back-Up Plan?

| Danielle Geva

Entrepreneurship, and life in general, is unpredictable and full of uncertainty. There is no way to fully guarantee that your decision is the right one. After weighing all the options, listing pros & cons, and deciding on a specific course of action, it is your responsibility to also formulate a back-up plan.

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Who is Your Target Market?

| Danielle Geva

“I have an idea for a mobile app, and I read that there are about 5 billion cell phones subscriptions. Even if I only get 10% of the market, I’ll be a millionaire!”

Have you ever heard something along those lines? We have.

Optimistic thinking is great, but realistic planning will get you from ‘keep on dreaming’ to ‘living the dream’. A realistic market share estimate involves market research, and assessments such as a competitive analysis. However, before in-depth research can be done you must identify a specific target market. Understanding your audience is key for creating and sustaining a successful venture.

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The Importance of a Well-Written Business Plan

| Danielle Geva

Traditionally, business plans were written for the sole purpose of obtaining funding. Many founders considered them a waste of valuable time and money, unaware of the immense value. The business plan was handed out to VCs or loan officers, never to be used again. Businesses that did not require much startup capital, or startups which were financed by the founders, often would not even bother preparing the document. However, in reality, a business plan is an essential component in launching a startup and sustaining a successful business.

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Learn from Your Success

| Danielle Geva

Another year has begun, and we are already nearing the end of February. This is a great time to go back and review your 2011 goals and see if you are on track. Have you reached the milestones set out? How should you adapt your strategy to better reach your goals? Remember that every plan is a basis for change, and it’s important to monitor progress and adjust accordingly.

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