Invite Your Friends

Invite Your Friends

Word-of-mouth is undeniably the most powerful form of marketing. While you can’t force your users to tell their friends about your service, you can do your best to delight and make it easy for them to spread the word. If your customers love your brand, or just had an experience that exceeded their expectations, they will find a way to share it. However, more often than not, you have to build in the tools that gently nudge, and even incentivize, customers to share.

There are a couple of methods to encourage word-of-mouth, but it also comes down to the way they are executed. Slapping a couple of social media icons on a physical product isn’t going to cut it.

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