In case of emergency

In case of emergency chocolateA horrible smell spread throughout the house, and the sickly fumes seemed to be originating from the kitchen. Smoke gushed out of the oven as I pulled out some dishes and a burnt plant. A baking sheet was placed directly under the melting plastic, while our small fan was working overtime to keep the fumes away from the smoke detector.

Some people use their oven as storage, because the only thing they’ve ever prepared is a bowl of cereal. While I do bake often, the oven can be a pretty good spot to quickly hide the evidence of a messy counter. Luckily, I usually have a great memory and remove dishes before preheating. Usually.

The plastic on the bottom of the oven floor started to harden, but we were busy trying to pry chunks off the metal racks. After using hot water, scissors and serrated knives, what was left of the plastic container was mostly in the garbage. The whirring of the bathroom fan and the loud exhaust hood reminded me of the time my roommate set her grilled cheese on fire.

The pressure to quickly hit record as a show is starting is too much for some people. For me, it depends who’s around me. When my roommate and friend had no idea how to extinguish the small fire, I looked around for a second and then threw a pot lid on the burning pan and spatula. After that I carefully placed a wet towel over the mess to help smother the flames.

I’m much more likely to scream when I see a spider, or even a rather large ant, but if it’s up to me to place a cup over it and get it outside than so be it. You don’t always have to be calm under pressure, or take charge of a group, but you should be able to assess the situation and know when to step up.

[Image via A Fish Who Likes Flowers]


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You’re never the smartest person in the room

Now you see me

Some people take the saying, “never be the smartest person in the room” a bit too seriously. These people will sneer when they learn you don’t have your masters, and push you out of their way when the speaker gets off the stage.

The problem with trying to surround yourself with only the best versions of who you want to be, is that:

A) You can’t always tell who is ‘worth’ your time
B) They might not have time for you
C) You might not know who you want to be

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Before hiring a copywriter

Nasty Gal Blog

Nasty Gal Blog

Before running A/B tests, before even hiring a copywriter, you should consider adding a link to your site everywhere possible. You’ll be amazed at the difference a link can make.

Don’t miss the opportunity to drive traffic to your site from the following places:

  1. Company blog
  2. Founders’ personal blogs
  3. Guest posts
  4. Company’s social media profiles
  5. Employees’ social media profiles
  6. YouTube & Vimeo video descriptions
  7. Transactional emails
  8. Newsletters
  9. Employees’ email signatures
  10. Press kits

Have I missed any? Please leave additional suggestions in the comments.

 

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Social Media Pinball Machine

Social Media Pinball-02

Social Media Pinball-02

Once a company finally realizes the value of social, they tend to get a bit carried away and forget the whole purpose. You may get some more Facebook fans by DM’ing new Twitter followers to like your page, but you’ll most likely just annoy people. No one likes to be bounced around from place to place, especially before even seeing the value of being connected.

After you’ve spent some time building a relationship a prospect, is another like really all you’re looking for?

This is your opportunity to convert your online audience into customers by directing them to your site. Keep in mind that while a paying customer is the end goal, it’s not the finish line as loyal customers are more willing to connect with you elsewhere.

The only score that matters is your bottom line.

 

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When automation takes over your social media

After reading this crazy outsourcing story, and hearing more about the internet of things, you’d think I’d have more faith in machines.

While I agree that automation does help scale businesses, I can’t help but compare it to outsourcing plumbers. Similar to being unable to solve your plumbing issues by hiring someone remotely, you can’t replace your community manager with third party apps and hacks.

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