How many times have you exchanged emails with your team linking to a horrendous looking website?
It’s easier to poke fun at a competitor and underestimate their ability based on appearances, than to actually do the research. While, it may boost morale in the short-term, you won’t be smiling when your customers suddenly switch over.
Once a company finally realizes the value of social, they tend to get a bit carried away and forget the whole purpose. You may get some more Facebook fans by DM’ing new Twitter followers to like your page, but you’ll most likely just annoy people. No one likes to be bounced around from place to place, especially before even seeing the value of being connected.
After you’ve spent some time building a relationship a prospect, is another like really all you’re looking for?
This is your opportunity to convert your online audience into customers by directing them to your site. Keep in mind that while a paying customer is the end goal, it’s not the finish line as loyal customers are more willing to connect with you elsewhere.
The only score that matters is your bottom line.
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Similar to marketing strategies, there is pressure to continually innovate the channels in which you provide customer service. The first few to offer a novel solution get all the praise, and then you feel like you have to adhere to the new standard. How many of these support methods do you think customers expect from your company?
Word-of-mouth is undeniably the most powerful form of marketing. While you can’t force your users to tell their friends about your service, you can do your best to delight and make it easy for them to spread the word. If your customers love your brand, or just had an experience that exceeded their expectations, they will find a way to share it. However, more often than not, you have to build in the tools that gently nudge, and even incentivize, customers to share.
There are a couple of methods to encourage word-of-mouth, but it also comes down to the way they are executed. Slapping a couple of social media icons on a physical product isn’t going to cut it.
After reading this crazy outsourcing story, and hearing more about the internet of things, you’d think I’d have more faith in machines.
While I agree that automation does help scale businesses, I can’t help but compare it to outsourcing plumbers. Similar to being unable to solve your plumbing issues by hiring someone remotely, you can’t replace your community manager with third party apps and hacks.
Danielle Geva 