Before running A/B tests, before even hiring a copywriter, you should consider adding a link to your site everywhere possible. You’ll be amazed at the difference a link can make.
Don’t miss the opportunity to drive traffic to your site from the following places:
- Company blog
- Founders’ personal blogs
- Guest posts
- Company’s social media profiles
- Employees’ social media profiles
- YouTube & Vimeo video descriptions
- Transactional emails
- Employees’ email signatures
- Press kits
Have I missed any? Please leave additional suggestions in the comments.